MoraBanc Andorra

Project Overview

Client: MoraBanc Andorra
Industry: Banking
Timeline: July 2024 - Currently
My Role: Lead Product Designer

MoraBanc is an Andorran banking group that combines traditional financial services with a strong focus on digital innovation and customer experience. As the product continued to evolve, there was a need to improve different parts of the digital experience while also creating new solutions to support both user and business goals.

Rather than focusing on a single isolated feature, my work covered multiple areas of the product, contributing to the evolution of their banking experience across both web and mobile.

The work involved simplifying complex financial journeys, improving existing experiences and designing new features that helped customers manage their finances with greater clarity and confidence.

Working within a highly regulated and complex environment, my role was to find the right balance between business requirements, technical constraints and customer needs, turning complex banking processes into experiences that felt simple, clear and trustworthy.

My Role

Product Designer

As a Product Designer, I was involved throughout different stages of the product development process.

My responsibilities included:

• Understanding user needs, business requirements and technical constraints

• Mapping user journeys and identifying pain points

• Defining information architecture and user flows

• Exploring and proposing different solutions

• Designing interfaces and interactions for web and mobile

• Creating wireframes and high-fidelity prototypes

• Working within and contributing to the design system

• Validating solutions through feedback and testing

• Collaborating closely with Product Managers and Developers

• Supporting the implementation and iteration of the final experience

Depending on the project, my involvement ranged from early discovery and definition to design, delivery and continuous improvement.

Design Team Lead

Over the past six months, my role has evolved into Design Team Lead, taking on a broader responsibility beyond individual product initiatives. Alongside continuing to work hands-on as a Product Designer, I now help guide the design team, support decision-making, establish ways of working and ensure consistency across projects.

Social & Brand

I also contribute to the brand's social media presence, working on the visual direction and content of social channels. This has given me the opportunity to explore a different side of design — moving between product, brand and communication while maintaining a consistent visual language.

Learnings

Across these projects, my contribution helped evolve the banking experience towards something clearer, more consistent and easier to navigate.

More importantly, the work reinforced an approach to Product Design that I value: good design is not about hiding complexity, but about making complexity understandable.

Selected projects

(For privacity regulations I can't show non-public images)

01 — Invest seccion

Multiple improvements were made to the investment section to provide users with a clearer and more detailed overview of their investments, while also improving navigation and making key actions easier to complete.

The work included enhancing portfolio visualization and management, refining the buy and sell flows for securities, introducing an investment product catalogue, and adding new personalization options to create a more tailored experience for each user.

02 — Card features

Several new features were introduced within the cards section to give customers greater control over their cards. One of the key improvements was the ability to adjust spending limits, allowing users to easily manage and adapt their limits based on their needs.

03 — My manager

The “Your Manager” section was improved to make contact information easier to access and understand, while simplifying the process of requesting an appointment with your personal manager.

04 — Apply

A new product marketplace was introduced to centralize all the products available for purchase through online banking, making them easier to discover, compare and access from a single place.