Deutsche Bank
Design products for Deutsche Bank Spain
Product Design
Project Overview
Client: Deutsche Bank
Industry: Banking
Timeline: 2021 - 2024
My Role: Product Designer
Deutsche Bank is a global company providing banking and financial services. They were seeking to enhance the user experience across various digital channels (personal and business banking) to offer a more intuitive and customer-centric experience. For three years, I was assigned as a UX Designer on the design team as an implant through VMLY&R, to support this evolution process. My main responsibilities included: Research, User Flows, Information Architecture, Wireframes, User Stories, Visual Design, Prototyping, among others.
The main challenge was addressing deficiencies in the existing user experience across different channels. This involved improving navigation difficulties, providing greater clarity in the presentation of financial information, and achieving an overall more satisfying experience.
Throughout these years, we have evolved many flows and created new functionalities. In all these processes, we have attempted to follow an appropriate working methodology for each project.
Global Position
Login
Advisory Profiling
Accounts and Cards
Money Transfers flow
Learnings
Learnings drawn from working for 3 years as a UX/UI designer for Deutsche Bank:
Enhanced User Experience: Working with Deutsche Bank allowed for a deeper understanding of the importance of user-center design. Improving navigation, clarity of financial information, and overall satisfaction for users was paramount.
Evolving Design Processes: Over the years, I witnessed significant evolution in design flows and the creation of new functionalities. Each project demanded tailored methodologies to ensure effective execution.
Comprehensive Approach: Prioritizing user needs and gathering feedback from stakeholders and users alike proved critical. From wireframing and prototyping to refining the Design System, every aspect aimed to enhance the user experience across digital channels.
Overall, the experience provided invaluable insights into user behavior, design methodologies, and the dynamic nature of the banking industry.